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nfs.com

nfs.com is SSL secured

Free website and domain report on nfs.com

Last Updated: 16th May, 2021 Update Now
Overview

Snoop Summary for nfs.com

This is a free and comprehensive report about nfs.com. Nfs.com is hosted in Columbus, Ohio in United States on a server with an IP address of 3.22.82.165, where USD is the local currency and the local language is English. Our records indicate that nfs.com is owned/operated by Nationwide Mutual Insurance Company. If nfs.com was to be sold it would possibly be worth $509 USD (based on the daily revenue potential of the website over a 24 month period). Nfs.com receives an estimated 240 unique visitors every day - a decent amount of traffic! This report was last updated 16th May, 2021.

About nfs.com

Site Preview: nfs.com nfs.com
Title:
Description: {{$root.directNavHorizontalTab}}{{$root.directNavViewerStrip}}{{$state.current.data.description}}
Keywords and Tags: banking, finance, {{$state.current.data.keywords}}
Related Terms: frep root, kingo root, root canal, root canals, root htc, root samsung, root touch up, square root of 20, square root of 225, square root of 45
Fav Icon:
Age: Over 28 years old
Domain Created: 8th July, 1995
Domain Updated: 3rd April, 2021
Domain Expires: 8th December, 2021
Review

Snoop Score

1/5

Valuation

$509 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 5,733,405
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 240
Monthly Visitors: 7,296
Yearly Visitors: 87,497
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $21 USD
Yearly Revenue: $249 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: nfs.com 7
Domain Name: nfs 3
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 59
Performance 6
Accessibility 100
Best Practices 60
SEO 92
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://nationwidefinancial.com/
Updated: 16th May, 2021

5.47 seconds
First Contentful Paint (FCP)
2%
32%
66%

0.06 seconds
First Input Delay (FID)
90%
8%
2%

Simulate loading on desktop
6

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for nfs.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.006
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Nfs.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 35 KiB
Time to Interactive can be slowed down by resources on the page. Nfs.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
26706
26706
https://nationwidefinancial.com/media/images/ssc/footer-logo.svg
6848
6848
https://nationwidefinancial.com/media/images/ssc/menu-drop.png
2748
2748
Minify CSS — Potential savings of 41 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Nfs.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
33776
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
8110
Minify JavaScript — Potential savings of 14 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Nfs.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://fast.wistia.com/static/embed_shepherd-v1.js
106146
14547
Efficiently encode images — Potential savings of 454 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405089
263910
https://nationwidefinancial.com/redesign-images/SECURE_Act_Infographic_Tile.jpg
67664
51947
https://nationwidefinancial.com/redesign-images/Cycle_Watch_image.jpg
51140
39896
https://nationwidefinancial.com/redesign-images/product-solution-resources.jpg
42820
25944
https://nationwidefinancial.com/redesign-images/Q_10483_8257.jpg
48887
16643
https://nationwidefinancial.com/redesign-images/P_10483_5100.jpg
44335
15707
https://nationwidefinancial.com/redesign-images/O_10480_B93I0670.jpg
43978
14927
https://nationwidefinancial.com/redesign-images/S_10467_9815.jpg
38883
13466
https://nationwidefinancial.com/redesign-images/R_10515_0971.jpg
38725
13235
https://nationwidefinancial.com/redesign-images/SS-planning_366-x-125-px.jpg
23663
9374
Serve images in next-gen formats — Potential savings of 861 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405089
346941
https://nationwidefinancial.com/redesign-images/10554_4284_366x125Freewill.png
90036
79086
https://blog.nationwidefinancial.com/wp-content/uploads/2019/12/economy_inflation_up_arrow_blue-732x250.png
74875
60415
https://nationwidefinancial.com/redesign-images/SECURE_Act_Infographic_Tile.jpg
67664
58566
https://nationwidefinancial.com/redesign-images/Cycle_Watch_image.jpg
51140
45286
https://nationwidefinancial.com/redesign-images/product-solution-resources.jpg
42820
34554
https://nationwidefinancial.com/redesign-images/Q_10483_8257.jpg
48887
29441
https://nationwidefinancial.com/redesign-images/O_10480_B93I0670.jpg
43978
27012
https://nationwidefinancial.com/redesign-images/P_10483_5100.jpg
44335
26637
https://blog.nationwidefinancial.com/wp-content/uploads/2018/07/2x_economy_bulls_bears_stock_market_blue-732x250.png
35967
26417
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
26706
23624
https://nationwidefinancial.com/redesign-images/S_10467_9815.jpg
38883
22505
https://nationwidefinancial.com/redesign-images/R_10515_0971.jpg
38725
22321
https://blog.nationwidefinancial.com/wp-content/uploads/2020/06/2x_economy_the_fed_stock_exchange_institution-1-732x250.png
27024
17390
https://nationwidefinancial.com/redesign-images/SS-planning_366-x-125-px.jpg
23663
16235
https://nationwidefinancial.com/redesign-images/gray_divorce.png
25116
15044
https://nationwidefinancial.com/redesign-images/image-about-us-tile.jpg
37066
12954
https://blog.nationwidefinancial.com/wp-content/uploads/2020/05/economy_down_arrows_fuchsia-2-578x553.png
16619
8965
https://blog.nationwidefinancial.com/wp-content/uploads/2021/05/male_client_40s_advisor_10420_4242-732x250.jpg
27837
8205
Enable text compression — Potential savings of 31 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
40827
28531
https://js.adsrvr.org/up_loader.1.1.0.js
4593
2718
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 120 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://nationwidefinancial.com/
118.992
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Nfs.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 10 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
9886
https://fast.wistia.com/static/embed_shepherd-v1.js
253
https://fast.wistia.com/assets/external/E-v1.js
217
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
75
https://connect.facebook.net/en_US/fbevents.js
44
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
0

Diagnostics

Avoid chaining critical requests — 11 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Nfs.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 42 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
1963.965
0.594
Zone:ZoneAwarePromise
Measure
1964.67
0.405
Zone:toString
Measure
1965.09
0.1
Zone:util
Measure
1965.325
0.14
Zone:legacy
Measure
1965.51
4.58
Zone:defineProperty
Measure
1965.57
0.07
Zone:registerElement
Measure
1965.65
0.094
Zone:EventTargetLegacy
Measure
1965.749
4.326
Zone:queueMicrotask
Measure
1970.105
0.079
Zone:timers
Measure
1970.19
0.154
Zone:requestAnimationFrame
Measure
1970.359
0.111
Zone:blocking
Measure
1970.495
0.1
Zone:EventTarget
Measure
1970.6
0.17
Zone:MutationObserver
Measure
1970.789
0.205
Zone:IntersectionObserver
Measure
1971.005
0.095
Zone:FileReader
Measure
1971.109
0.171
Zone:on_property
Measure
1971.29
38.46
Zone:customElements
Measure
2009.795
0.224
Zone:XHR
Measure
2010.045
0.164
Zone:geolocation
Measure
2010.22
0.174
Zone:PromiseRejectionEvent
Measure
2010.409
0.071
Zone
Mark
1963.995
Zone:ZoneAwarePromise
Mark
1964.677
Zone:toString
Mark
1965.094
Zone:util
Mark
1965.333
Zone:legacy
Mark
1965.52
Zone:defineProperty
Mark
1965.571
Zone:registerElement
Mark
1965.653
Zone:EventTargetLegacy
Mark
1965.756
Zone:queueMicrotask
Mark
1970.117
Zone:timers
Mark
1970.197
Zone:requestAnimationFrame
Mark
1970.366
Zone:blocking
Mark
1970.501
Zone:EventTarget
Mark
1970.606
Zone:MutationObserver
Mark
1970.796
Zone:IntersectionObserver
Mark
1971.01
Zone:FileReader
Mark
1971.115
Zone:on_property
Mark
1971.295
Zone:customElements
Mark
2009.805
Zone:XHR
Mark
2010.054
Zone:geolocation
Mark
2010.225
Zone:PromiseRejectionEvent
Mark
2010.417
Keep request counts low and transfer sizes small — 193 requests • 5,467 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
193
5598661
Script
53
3696127
Image
56
1238551
Other
66
380569
Stylesheet
4
196376
Font
4
72426
Document
10
14612
Media
0
0
Third-party
131
1045915
Minimize third-party usage — Third-party code blocked the main thread for 30 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
221967
25.196
SHOW DETAILS
187463
0
SHOW DETAILS
71368
0
SHOW DETAILS
66261
0
SHOW DETAILS
58477
0
SHOW DETAILS
57240
0
SHOW DETAILS
35740
0
SHOW DETAILS
26880
0
SHOW DETAILS
25183
0
SHOW DETAILS
24109
0
SHOW DETAILS
19926
0
SHOW DETAILS
13705
0
SHOW DETAILS
10481
0
SHOW DETAILS
7823
0
SHOW DETAILS
7063
0
SHOW DETAILS
4480
0
SHOW DETAILS
4140
0
SHOW DETAILS
2169
0
SHOW DETAILS
2097
0
SHOW DETAILS
1807
0
SHOW DETAILS
1427
0
SHOW DETAILS
1318
0
SHOW DETAILS
1015
0
SHOW DETAILS
845
0
SHOW DETAILS
784
0
SHOW DETAILS
573
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
We simplify income solutions to meet your clients' needs Explore how
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
div
0.0021465721040189
Pandemic resources - Learn what steps Nationwide Financial is taking and how to…
0.0011892712255202
div
0.0010827423167849
FOR FINANCIAL PROFESSIONALS        
0.00077569681580714
Log In Search toggle
0.00020936870676823
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 10 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://nationwidefinancial.com/new-relic.js
6810
1703
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
5970
734
https://nationwidefinancial.com/new-relic.js
8653
276
https://fast.wistia.com/assets/external/E-v1.js
2711
93
https://nationwidefinancial.com/new-relic.js
9004
89
https://tags.nationwide.com/Bootstrap.js
1238
71
https://nationwidefinancial.com/new-relic.js
9116
65
https://nationwidefinancial.com/new-relic.js
2463
58
https://fast.wistia.com/static/embed_shepherd-v1.js
3191
53
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
1455
51
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://nfs.com/
http/1.1
0
190.07499999134
241
0
301
text/html
https://nfs.com/
http/1.1
190.66300004488
517.66100001987
267
0
301
text/html
https://nationwidefinancial.com/
h2
518.14699999522
636.14100002451
2973
6983
200
text/html
Document
https://use.typekit.net/uii5kjg.css
h2
649.62099998957
672.67100000754
1198
3646
200
text/css
Stylesheet
https://nationwidefinancial.com/new-relic.js
h2
649.79900000617
766.71500003431
8447
19971
200
application/javascript
Script
https://tags.nationwide.com/Bootstrap.js
h2
650.47799999593
779.65000004042
77293
252047
200
application/javascript
Script
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
h2
651.5430000145
849.08499999437
38647
212585
200
text/css
Stylesheet
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
h2
651.78400004515
879.85000002664
156214
809933
200
text/css
Stylesheet
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
h2
652.16800000053
1274.4340000208
1590423
5418573
200
application/javascript
Script
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
h2
652.33200002695
1123.6330000102
417561
2524030
200
application/javascript
Script
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
h2
652.53100002883
938.21300001582
772570
4681826
200
application/javascript
Script
https://p.typekit.net/p.css?s=1&k=uii5kjg&ht=tk&f=139.140.175.5474.5475.17031&a=50968257&app=typekit&e=css
h2
674.40399999032
696.23699999647
317
5
200
text/css
Stylesheet
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=1B3AA45570643167F000101%40AdobeOrg&d_nsid=0&ts=1621164194444
http/1.1
818.14600003418
888.98099999642
842
129
200
application/json
XHR
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=11B3AA45570643167F000101%40AdobeOrg&d_nsid=0&ts=1621164194477
http/1.1
850.1980000292
920.84700003034
1175
384
200
application/json
XHR
https://nexus.ensighten.com/nationwide/prod/serverComponent.php?r=323770144.06268924&namespace=Bootstrapper&staticJsPath=nexus.ensighten.com/nationwide/prod/code/&publishedOn=Fri%20May%2014%2016:12:21%20GMT%202021&ClientID=402&PageID=https%3A%2F%2Fnationwidefinancial.com%2F%3F_d%3D%5Bobject%20Object%5D
h2
867.48300003819
901.02900000056
623
431
200
text/javascript
Script
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=AAM&d_rtbd=json&d_ver=2&d_orgid=1B3AA45570643167F000101%40AdobeOrg&d_nsid=0&d_mid=63404351937833945929205673784932143808&ts=1621164194546
http/1.1
919.82599999756
987.88600001717
842
129
200
application/json
XHR
https://use.typekit.net/af/c9cde8/00000000000000003b9ad1b9/27/l?subset_id=2&fvd=n4&v=3
h2
943.58399999328
966.14700002829
18814
18496
200
application/font-woff2
Font
https://nationwidemutualinsurance.demdex.net/dest5.html?d_nsid=0
http/1.1
958.34499999182
1089.8470000247
3504
6983
200
text/html
Document
https://cm.everesttech.net/cm/dd?d_uuid=70522644499157652821972121789526121170
http/1.1
958.96399999037
1038.0490000243
487
0
302
https://target.nationwide.com/rest/v1/delivery?client=nationwideinsurance&sessionId=c9a7f7a4417a432f95bfffc2090d5f30&version=2.4.1
h2
966.64900000906
1316.1960000289
2027
6721
200
application/json
XHR
https://nexus.ensighten.com/nationwide/prod/code/6d4d79bb91fd7512da539e5b648023f9.js?conditionId0=402751
h2
977.95100003714
1006.4000000129
48906
243216
200
application/javascript
Script
https://nexus.ensighten.com/nationwide/prod/code/29df987b56159c26fcd2400ecb0d8ed0.js?conditionId0=422940
h2
978.4150000196
1060.0609999965
7571
24100
200
application/javascript
Script
https://js.adsrvr.org/up_loader.1.1.0.js
http/1.1
1020.9470000118
1071.2810000405
5071
4593
200
application/x-javascript
Script
https://edge.fullstory.com/s/fs.js
h2
1028.9099999936
1035.6289999909
62508
204053
200
application/javascript
Script
https://fast.wistia.com/assets/external/E-v1.js
h2
1034.1360000311
1058.8650000282
115821
623361
200
application/javascript
Script
https://dpm.demdex.net/ibs:dpid=411&dpuuid=YKEAogAAACCqaVvv
http/1.1
1038.348000031
1145.3859999892
973
42
200
image/gif
Image
https://rs.fullstory.com/rec/page
h2
1072.6840000134
1674.0829999908
3189
13136
200
application/json
XHR
https://connect.facebook.net/en_US/fbevents.js
h2
1082.3400000227
1103.283000004
24636
93774
200
application/x-javascript
Script
https://connect.facebook.net/signals/config/175966709547629?v=2.9.39&r=stable
h2
1229.7450000187
1244.206000003
10626
33879
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=175966709547629&ev=PageView&dl=https%3A%2F%2Fnationwidefinancial.com%2F&rl=&if=false&ts=1621164194882&sw=800&sh=600&v=2.9.39&r=stable&ec=0&o=28&it=1621164194857&coo=false&dpo=LDU&dpoco=0&dpost=0&exp=l1&rqm=GET
h2
1254.7640000121
1280.3580000182
478
44
200
image/gif
Image
https://nationwidefinancial.com/cats.jpeg?v=q93kvouj98o
h2
1724.9179999926
1761.0440000426
25917
25532
200
image/jpeg
XHR
https://nationwidefinancial.com/cats.jpeg?v=2dgs504a4tm
h2
1962.4879999901
2000.2589999931
25917
25532
200
image/jpeg
XHR
https://nationwidefinancial.com/iApp/ssc/services/ff4j/features
h2
5364.578000037
5639.8170000175
4345
56402
200
application/json
XHR
https://nationwidefinancial.com/iApp/ssc/services/authentication/CaptchaInfo
h2
5376.202000014
5453.983000014
503
109
200
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9.782
5887.378
10.562
5897.962
10.689
5908.914
17.446
5926.433
5.373
5935.596
7.552
5943.311
10.58
5955.953
10.396
5966.406
7.283
5976.057
5.481
5981.759
16.044
6000.045
551.253
6551.397
26.946
6579.941
31.172
6611.575
11.278
6622.893
11.294
6641.493
28.092
6673.128
13.526
6697.238
18.168
6715.451
9.778
6726.985
24.575
6787.331
6.887
6798.881
58.298
6857.202
20.561
6878.53
22.908
6904.877
44.169
6952.583
88.839
7041.748
7.147
7054.8
5.331
7060.573
5.081
7065.945
22.792
7090.412
8.292
7099.18
6.02
7107.507
11.124
7119.249
65.073
7184.43
9.063
7198.782
6.464
7210.511
19.228
7229.954
18.849
7249.181
17.702
7269.557
19.931
7289.52
19.842
7309.997
37.291
7372.696
5.698
7379.567
12.766
7397.967
24.528
7422.533
17.273
7439.838
7.343
7449.295
5.188
7456.637
5.339
7479.422
15.301
7494.739
7.237
7505.34
13.981
7521.321
6.557
7527.906
7.207
7535.892
7.978
7555.181
6.716
7571.928
13.305
7585.345
28.258
7630.863
5.099
7709.059
51.467
7763.968
5.899
7772.704
12.539
7799.996
5.74
7832.794
25.272
7867.909
52.789
7938.517
40.439
8014.581
7.273
8041.265
5.154
8172.888
7.07
8250.506
8.601
8340.385
7.542
8596.212
5.113
9033.486
6.174
9253.037
5.603
9329.16
6.467
9443.622
5.333
9554.387
9.561
9823.013
5.47
9959.418
5.309
10854.962
24.986
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Remove unused CSS — Potential savings of 187 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Nfs.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
153244
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
38013
Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Nfs.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://nfs.com/
190
https://nfs.com/
150
https://nationwidefinancial.com/
0

Diagnostics

Avoid an excessive DOM size — 860 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
860
Maximum DOM Depth
Email address
18
Maximum Child Elements
body
30

Metrics

First Contentful Paint — 4.5 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 7.4 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 8.8 s
The timing of the largest text or image that is painted.
Time to Interactive — 9.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 2,550 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 9.0 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 1,700 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.7 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 980 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive nfs.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,690 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Nfs.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/uii5kjg.css
1198
230
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
120
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
400
https://tags.nationwide.com/Bootstrap.js
77293
430
Remove unused JavaScript — Potential savings of 2,103 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
1590423
1087664
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
772570
673213
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
417561
93293
https://fast.wistia.com/assets/external/E-v1.js
115821
83747
https://fast.wistia.com/static/embed_shepherd-v1.js
106146
75266
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
45614
https://tags.nationwide.com/Bootstrap.js
77293
37515
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
41342
33125
https://edge.fullstory.com/s/fs.js
62508
23884

Diagnostics

Avoid enormous network payloads — Total size was 5,467 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
1590423
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
772570
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
417561
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405475
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
https://fast.wistia.com/assets/external/E-v1.js
115821
https://fast.wistia.com/static/embed_shepherd-v1.js
106146
https://nationwidefinancial.com/redesign-images/10554_4284_366x125Freewill.png
90420
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
Serve static assets with an efficient cache policy — 34 resources found
Nfs.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
0
41342
https://media.nationwide.com/bolt/resources/fonts/Gotham-400.woff
0
15464
https://js.adsrvr.org/up_loader.1.1.0.js
0
5071
https://media.nationwide.com/images/opinionlab/oo_tab_icon_retina.gif
0
2258
https://js.adsrvr.org/universal_pixel.1.1.0.js
0
964
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=01d14c34-3171-4476-9e62-29e1475ffadb
0
548
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=01d14c34-3171-4476-9e62-29e1475ffadb&_expected_cookie=b9daf934819ed01880f1743250c0088c
0
548
https://sb.scorecardresearch.com/p2?c1=9&c2=8188709&cs_xi=OH6bKH7T&rn=1621164202
0
414
https://tags.nationwide.com/Bootstrap.js
300000
77293
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.js
300000
9586
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=jeff-nat/main/202104221209&cb=1621164201247
600000
327
https://d22xmn10vbouk4.cloudfront.net/54aad1b4de3c11ea8f000a2767f5ff47.js
601000
19926
https://celebrus-prod.nationwide.com/JavascriptInsert.js
900000
36538
https://connect.facebook.net/en_US/fbevents.js
1200000
24636
https://connect.facebook.net/signals/config/175966709547629?v=2.9.39&r=stable
1200000
10626
https://cdn.krxd.net/controltag/tqhqx0gsg.js
1200000
5374
https://cdn.krxd.net/controltag/tqhqx0gsg.js
1200000
5374
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
1800000
594
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
1800000
588
https://fast.wistia.com/assets/external/E-v1.js
3600000
115821
https://fast.wistia.com/static/embed_shepherd-v1.js
3600000
106146
https://edge.fullstory.com/s/fs.js
3600000
62508
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1477
https://www.google-analytics.com/analytics.js
7200000
20199
https://js-agent.newrelic.com/nr-spa-1071.min.js
7200000
13240
https://snap.licdn.com/li.lms-analytics/insight.min.js
22867000
2169
https://sjs.bizographics.com/insight.min.js
80049000
2169
https://p.typekit.net/p.css?s=1&k=uii5kjg&ht=tk&f=139.140.175.5474.5475.17031&a=50968257&app=typekit&e=css
604800000
317
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.97.js?utv=ut4.41.201810232010
1296000000
5724
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.5.js?utv=ut4.41.201901111924
1296000000
2729
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.8.js?utv=ut4.41.201802141551
1296000000
2092
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.62.js?utv=ut4.41.201901111924
1296000000
2031
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.119.js?utv=ut4.41.201911141802
1296000000
1456
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.107.js?utv=ut4.41.201907111329
1296000000
1238
Reduce JavaScript execution time — 6.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
4918.041
4540.238
63.908
https://nationwidefinancial.com/new-relic.js
797.713
694.438
3.269
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
260.49
211.627
34.043
Unattributable
188.099
1.665
0.121
https://nationwidefinancial.com/
111.243
4.859
1.091
https://fast.wistia.com/assets/external/E-v1.js
106.941
88.611
11.576
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
104.335
0.79
78.552
https://tags.nationwide.com/Bootstrap.js
102.232
95.89
4.156
https://fast.wistia.com/static/embed_shepherd-v1.js
84.162
64.813
10.573
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
61.628
55.152
3.293
https://celebrus-prod.nationwide.com/JavascriptInsert.js
59.305
55.312
1.973
https://edge.fullstory.com/s/fs.js
59.24
42.869
3.248
Minimize main-thread work — 7.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
6125.5490000001
Other
357.45099999999
Garbage Collection
296.089
Script Parsing & Compilation
274.495
Style & Layout
114.822
Parse HTML & CSS
80.897
Rendering
30.386
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/c9cde8/00000000000000003b9ad1b9/27/l?subset_id=2&fvd=n4&v=3
22.563000035007
https://use.typekit.net/af/7d485b/00000000000000003b9ad1b1/27/l?subset_id=2&fvd=n7&v=3
22.648000041954
https://use.typekit.net/af/3333ef/00000000000000003b9ad1b5/27/l?subset_id=2&fvd=n3&v=3
22.783000022173
https://media.nationwide.com/bolt/resources/fonts/Gotham-400.woff
247.43300001137
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://nationwidefinancial.com/redesign-images/image-about-us-tile.jpg
img
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
FINRA BrokerCheck
https://nationwidefinancial.com/media/images/ssc/header-logo.svg
Nationwide for Financial Professionals
https://nationwidefinancial.com/redesign-images/icon-resources-tools.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-person.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-forms.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-phone.png
img
100

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of nfs.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Nfs.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that nfs.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Lo-Dash
3.10.0
Angular
7.2.16
AngularJS
1.6.8
core-js
core-js-global@2.6.11; core-js-global@2.6.12
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://nfs.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 14 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
9
High
SHOW DETAILS
1
Low
SHOW DETAILS
4
High

Audits

Charset declaration is missing or occurs too late in the HTML
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: net::ERR_CONNECTION_FAILED
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
https://nationwidefinancial.com/vendors.js.map?v=940f83cee960f2c1488c
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
https://nationwidefinancial.com/nf-app.js.map?v=581b354706ea7876e1e1
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
https://nationwidefinancial.com/nf-app-sales.js.map?v=071943037252872ae87d
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for nfs.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of nfs.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of nfs.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of nfs.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 57
Performance 5
Accessibility 98
Best Practices 60
SEO 89
Progressive Web App 33
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://nationwidefinancial.com/
Updated: 16th May, 2021

10.72 seconds
First Contentful Paint (FCP)
0%
16%
84%

0.25 seconds
First Input Delay (FID)
7%
88%
5%

Simulate loading on mobile
5

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for nfs.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Nfs.com should consider serving more appropriate-sized images.
Minify JavaScript — Potential savings of 14 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Nfs.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://fast.wistia.com/static/embed_shepherd-v1.js
106157
14549
Efficiently encode images — Potential savings of 454 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405089
263910
https://nationwidefinancial.com/redesign-images/SECURE_Act_Infographic_Tile.jpg
67664
51947
https://nationwidefinancial.com/redesign-images/Cycle_Watch_image.jpg
51140
39896
https://nationwidefinancial.com/redesign-images/product-solution-resources.jpg
42820
25944
https://nationwidefinancial.com/redesign-images/Q_10483_8257.jpg
48887
16643
https://nationwidefinancial.com/redesign-images/P_10483_5100.jpg
44335
15707
https://nationwidefinancial.com/redesign-images/O_10480_B93I0670.jpg
43978
14927
https://nationwidefinancial.com/redesign-images/S_10467_9815.jpg
38883
13466
https://nationwidefinancial.com/redesign-images/R_10515_0971.jpg
38725
13235
https://nationwidefinancial.com/redesign-images/SS-planning_366-x-125-px.jpg
23663
9374
Enable text compression — Potential savings of 31 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
40827
28531
https://js.adsrvr.org/up_loader.1.1.0.js
4593
2718
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 40 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://nationwidefinancial.com/
38.022
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Nfs.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 10 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
9886
https://fast.wistia.com/static/embed_shepherd-v1.js
253
https://fast.wistia.com/assets/external/E-v1.js
217
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
75
https://connect.facebook.net/en_US/fbevents.js
44
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
0

Diagnostics

Avoid chaining critical requests — 11 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Nfs.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 42 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
1892.255
0.889
Zone:ZoneAwarePromise
Measure
1893.415
0.705
Zone:toString
Measure
1894.155
0.189
Zone:util
Measure
1894.615
0.17
Zone:legacy
Measure
1894.905
7.434
Zone:defineProperty
Measure
1895.02
0.13
Zone:registerElement
Measure
1895.185
0.15
Zone:EventTargetLegacy
Measure
1895.355
6.955
Zone:queueMicrotask
Measure
1902.365
0.11
Zone:timers
Measure
1902.505
0.179
Zone:requestAnimationFrame
Measure
1902.699
0.111
Zone:blocking
Measure
1902.825
0.105
Zone:EventTarget
Measure
1902.95
0.28
Zone:MutationObserver
Measure
1903.26
0.295
Zone:IntersectionObserver
Measure
1903.57
0.17
Zone:FileReader
Measure
1903.755
0.26
Zone:on_property
Measure
1904.045
51.11
Zone:customElements
Measure
1955.205
0.199
Zone:XHR
Measure
1955.425
0.245
Zone:geolocation
Measure
1955.714
0.316
Zone:PromiseRejectionEvent
Measure
1956.054
0.12
Zone
Mark
1892.307
Zone:ZoneAwarePromise
Mark
1893.423
Zone:toString
Mark
1894.16
Zone:util
Mark
1894.625
Zone:legacy
Mark
1894.91
Zone:defineProperty
Mark
1895.027
Zone:registerElement
Mark
1895.192
Zone:EventTargetLegacy
Mark
1895.357
Zone:queueMicrotask
Mark
1902.378
Zone:timers
Mark
1902.507
Zone:requestAnimationFrame
Mark
1902.706
Zone:blocking
Mark
1902.829
Zone:EventTarget
Mark
1902.968
Zone:MutationObserver
Mark
1903.264
Zone:IntersectionObserver
Mark
1903.576
Zone:FileReader
Mark
1903.762
Zone:on_property
Mark
1904.051
Zone:customElements
Mark
1955.214
Zone:XHR
Mark
1955.433
Zone:geolocation
Mark
1955.722
Zone:PromiseRejectionEvent
Mark
1956.063
Keep request counts low and transfer sizes small — 191 requests • 5,517 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
191
5649764
Script
52
3695576
Image
54
1237528
Other
68
433588
Stylesheet
4
196376
Font
4
72434
Document
9
14262
Media
0
0
Third-party
127
1042808
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
We simplify income solutions to meet your clients' needs Explore how
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
div
5.859375E-5
div
5.859375E-5
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://nationwidefinancial.com/new-relic.js
34290
10000
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
29190
4650
https://nationwidefinancial.com/new-relic.js
45066
3625
https://fast.wistia.com/assets/external/E-v1.js
12805
519
https://nationwidefinancial.com/new-relic.js
11742
449
https://tags.nationwide.com/Bootstrap.js
5685
447
https://nationwidefinancial.com/new-relic.js
48952
444
https://nationwidefinancial.com/new-relic.js
49396
412
https://nationwidefinancial.com/new-relic.js
13348
343
https://fast.wistia.com/static/embed_shepherd-v1.js
14755
288
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
7202
249
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
54197
245
https://nationwidefinancial.com/new-relic.js
50006
214
https://nationwidefinancial.com/new-relic.js
50366
199
https://nationwidefinancial.com/new-relic.js
49808
198
https://nationwidefinancial.com/new-relic.js
51015
192
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
44290
179
https://nationwidefinancial.com/new-relic.js
50565
179
https://bam.nr-data.net/1/b06a1da2fa?a=133417923&sa=1&v=1071.385e752&t=Unnamed%20Transaction&rst=11227&ref=https://nationwidefinancial.com/&be=354&fe=11101&dc=7490&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1621164232031,%22n%22:0,%22f%22:194,%22dn%22:194,%22dne%22:194,%22c%22:194,%22ce%22:194,%22rq%22:194,%22rp%22:231,%22rpe%22:231,%22dl%22:237,%22di%22:7489,%22ds%22:7490,%22de%22:7495,%22dc%22:11088,%22l%22:11100,%22le%22:11168%7D,%22navigation%22:%7B%7D%7D&jsonp=NREUM.setToken
56368
169
https://nexus.ensighten.com/nationwide/prod/code/6d4d79bb91fd7512da539e5b648023f9.js?conditionId0=402751
7962
163
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://nfs.com/
http/1.1
0
53.992000408471
256
0
301
text/html
https://nfs.com/
http/1.1
54.825000464916
192.37700011581
281
0
301
text/html
https://nationwidefinancial.com/
h2
193.01099982113
230.03499954939
2973
6983
200
text/html
Document
https://use.typekit.net/uii5kjg.css
h2
247.64499999583
270.01400012523
1198
3646
200
text/css
Stylesheet
https://nationwidefinancial.com/new-relic.js
h2
247.96400032938
303.94199956208
8447
19971
200
application/javascript
Script
https://tags.nationwide.com/Bootstrap.js
h2
248.30800015479
335.5179997161
77293
252047
200
application/javascript
Script
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
h2
248.58099967241
320.89599967003
38647
212585
200
text/css
Stylesheet
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
h2
248.83500020951
421.19400016963
156214
809933
200
text/css
Stylesheet
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
h2
249.14999958128
733.78800041974
1590423
5418573
200
application/javascript
Script
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
h2
249.66499954462
501.49399973452
417561
2524030
200
application/javascript
Script
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
h2
250.12400001287
595.10799963027
772570
4681826
200
application/javascript
Script
https://p.typekit.net/p.css?s=1&k=uii5kjg&ht=tk&f=139.140.175.5474.5475.17031&a=50968257&app=typekit&e=css
h2
271.80700004101
348.50999992341
317
5
200
text/css
Stylesheet
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=1B3AA45570643167F000101%40AdobeOrg&d_nsid=0&ts=1621164232428
http/1.1
399.57300014794
471.9299999997
842
129
200
application/json
XHR
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=11B3AA45570643167F000101%40AdobeOrg&d_nsid=0&ts=1621164232476
http/1.1
446.65499962866
861.73999961466
1175
384
200
application/json
XHR
https://dpm.demdex.net/id?d_visid_ver=5.1.1&d_fieldgroup=AAM&d_rtbd=json&d_ver=2&d_orgid=1B3AA45570643167F000101%40AdobeOrg&d_nsid=0&d_mid=07050582149253278876622677539451655371&ts=1621164232512
http/1.1
482.88100026548
901.00600011647
844
129
200
application/json
XHR
https://nexus.ensighten.com/nationwide/prod/serverComponent.php?r=882500.6141240561&namespace=Bootstrapper&staticJsPath=nexus.ensighten.com/nationwide/prod/code/&publishedOn=Fri%20May%2014%2016:12:21%20GMT%202021&ClientID=402&PageID=https%3A%2F%2Fnationwidefinancial.com%2F%3F_d%3D%5Bobject%20Object%5D
h2
491.16099998355
535.79500038177
623
431
200
text/javascript
Script
https://use.typekit.net/af/c9cde8/00000000000000003b9ad1b9/27/l?subset_id=2&fvd=n4&v=3
h2
544.9390001595
568.66300012916
18814
18496
200
application/font-woff2
Font
https://nexus.ensighten.com/nationwide/prod/code/6d4d79bb91fd7512da539e5b648023f9.js?conditionId0=402751
h2
559.72599983215
601.60900000483
48906
243216
200
application/javascript
Script
https://nexus.ensighten.com/nationwide/prod/code/29df987b56159c26fcd2400ecb0d8ed0.js?conditionId0=422940
h2
560.76699960977
576.80799998343
7571
24100
200
application/javascript
Script
https://js.adsrvr.org/up_loader.1.1.0.js
http/1.1
629.07299958169
680.27199991047
5071
4593
200
application/x-javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
640.21500013769
656.29199985415
24636
93774
200
application/x-javascript
Script
https://edge.fullstory.com/s/fs.js
h2
644.85699962825
652.17799972743
62508
204053
200
application/javascript
Script
https://fast.wistia.com/assets/external/E-v1.js
h2
658.35900045931
684.69600006938
115833
623361
200
application/javascript
Script
https://connect.facebook.net/signals/config/175966709547629?v=2.9.39&r=stable
h2
690.19399955869
705.30300028622
10609
33879
200
application/x-javascript
Script
https://rs.fullstory.com/rec/page
h2
742.59299971163
1201.3229997829
3192
13136
200
application/json
XHR
https://www.facebook.com/tr/?id=175966709547629&ev=PageView&dl=https%3A%2F%2Fnationwidefinancial.com%2F&rl=&if=false&ts=1621164232915&sw=360&sh=640&v=2.9.39&r=stable&ec=0&o=28&it=1621164232720&coo=false&dpo=LDU&dpoco=0&dpost=0&exp=l0&rqm=GET
h2
885.78000012785
899.27699975669
478
44
200
image/gif
Image
https://nationwidemutualinsurance.demdex.net/dest5.html?d_nsid=0
http/1.1
908.56000036001
977.75399964303
3481
6983
200
text/html
Document
https://cm.everesttech.net/cm/dd?d_uuid=29865926611301353512686470013652824527
http/1.1
912.92900033295
990.03900028765
587
0
302
https://target.nationwide.com/rest/v1/delivery?client=nationwideinsurance&sessionId=dab0d202347f45359841b751fe1489bd&version=2.4.1
h2
922.83200006932
1305.9599995613
2279
7607
200
application/json
XHR
https://dpm.demdex.net/ibs:dpid=411&dpuuid=YKEAyQAAADewLFvv
http/1.1
990.40700029582
1058.9260002598
973
42
200
image/gif
Image
https://nationwidefinancial.com/cats.jpeg?v=mxmwy8p90uc
h2
1510.8019998297
1548.9630000666
25917
25532
200
image/jpeg
XHR
https://nationwidefinancial.com/cats.jpeg?v=mj0leyu3sim
h2
1890.3860002756
1927.6520004496
25917
25532
200
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
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5.144
9750.867
5.258
9757.924
9.019
9766.956
10.205
9783.759
5.243
9789.744
9.593
9799.357
102.934
9903.082
5.325
9908.422
13.808
9923.005
9.841
9936.951
10.062
9949.402
9.984
9970.223
5.176
9976.56
8.902
9987.513
36.964
10024.841
31.767
10060.153
33.707
10094.149
29.575
10124.043
29.464
10159.712
34.483
10195.041
27.874
10256.371
5.046
10261.436
20.825
10288.754
10.692
10301.845
25.752
10327.631
34.701
10364.807
7.863
10377.74
7.55
10402.191
12.939
10423.253
21.657
10444.935
8.964
10454.205
8.017
10471.256
7.616
10496.103
16.526
10514.6
8.087
10523.443
38.389
10574.068
7.656
10585.302
5.703
10602.297
6.141
10661.139
62.234
10730.257
71.924
10802.768
10.295
10827.404
5.205
10852.616
6.007
10868.408
9.011
10904.75
61.269
10970.921
15.354
11005.378
13.71
11051.035
5.22
11064.895
8.416
11074.49
5.69
11123.395
81.08
11209.867
10.723
11220.677
9.947
11235.16
10.557
11253.884
13.469
11269.707
30.2
11341.098
7.848
11348.964
6.09
11364.291
9.679
11406.123
10.432
11423.795
11.167
11437.651
12.231
11450.616
6.317
11457.14
42.343
11500.643
7.241
11552.888
28.471
11581.916
6.935
11676.667
7.837
11779.111
6.321
11785.454
10.684
11820.372
6.73
11880.926
5.521
11982.845
6.476
12010.379
8.126
12084.797
7.841
12187.077
8.391
12290.176
11.2
12425.745
5.042
12493.872
7.128
12595.994
8.791
12643.416
6.867
12699.686
7.641
12789.017
35.186
12824.883
6.201
12926.5
5.987
13029.014
5.488
13130.604
5.328
13232.495
10.253
13334.502
5.571
13340.088
6.359
13435.791
6.251
13537.564
5.239
13639.029
6.521
13740.975
5.242
13842.707
5.878
13944.455
7.376
14018.294
7.542
14046.539
7.233
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 522 KiB
Time to Interactive can be slowed down by resources on the page. Nfs.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://blog.nationwidefinancial.com/wp-content/uploads/2019/12/economy_inflation_up_arrow_blue-732x250.png
74875
74875
https://nationwidefinancial.com/redesign-images/Q_10483_8257.jpg
48887
48887
https://nationwidefinancial.com/redesign-images/P_10483_5100.jpg
44335
44335
https://nationwidefinancial.com/redesign-images/O_10480_B93I0670.jpg
43978
43978
https://nationwidefinancial.com/redesign-images/product-solution-resources.jpg
42820
42820
https://nationwidefinancial.com/redesign-images/S_10467_9815.jpg
38883
38883
https://nationwidefinancial.com/redesign-images/R_10515_0971.jpg
38725
38725
https://nationwidefinancial.com/redesign-images/image-about-us-tile.jpg
37066
37066
https://blog.nationwidefinancial.com/wp-content/uploads/2018/07/2x_economy_bulls_bears_stock_market_blue-732x250.png
35967
35967
https://blog.nationwidefinancial.com/wp-content/uploads/2021/05/male_client_40s_advisor_10420_4242-732x250.jpg
27837
27837
https://blog.nationwidefinancial.com/wp-content/uploads/2020/06/2x_economy_the_fed_stock_exchange_institution-1-732x250.png
27024
27024
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
26706
26706
https://blog.nationwidefinancial.com/wp-content/uploads/2020/05/economy_down_arrows_fuchsia-2-578x553.png
16619
16619
https://nationwidefinancial.com/media/images/ssc/footer-logo.svg
6848
6848
https://nationwidefinancial.com/redesign-images/icon-resources-tools.png
5401
5401
https://nationwidefinancial.com/redesign-images/icon-resources-person.png
5223
5223
https://nationwidefinancial.com/redesign-images/icon-resources-forms.png
5124
5124
https://nationwidefinancial.com/redesign-images/icon-resources-phone.png
5028
5028
https://nationwidefinancial.com/media/images/ssc/menu-drop.png
2748
2748
Minify CSS — Potential savings of 41 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Nfs.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
33776
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
8110
Serve images in next-gen formats — Potential savings of 861 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405089
346941
https://nationwidefinancial.com/redesign-images/10554_4284_366x125Freewill.png
90036
79086
https://blog.nationwidefinancial.com/wp-content/uploads/2019/12/economy_inflation_up_arrow_blue-732x250.png
74875
60415
https://nationwidefinancial.com/redesign-images/SECURE_Act_Infographic_Tile.jpg
67664
58566
https://nationwidefinancial.com/redesign-images/Cycle_Watch_image.jpg
51140
45286
https://nationwidefinancial.com/redesign-images/product-solution-resources.jpg
42820
34554
https://nationwidefinancial.com/redesign-images/Q_10483_8257.jpg
48887
29441
https://nationwidefinancial.com/redesign-images/O_10480_B93I0670.jpg
43978
27012
https://nationwidefinancial.com/redesign-images/P_10483_5100.jpg
44335
26637
https://blog.nationwidefinancial.com/wp-content/uploads/2018/07/2x_economy_bulls_bears_stock_market_blue-732x250.png
35967
26417
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
26706
23624
https://nationwidefinancial.com/redesign-images/S_10467_9815.jpg
38883
22505
https://nationwidefinancial.com/redesign-images/R_10515_0971.jpg
38725
22321
https://blog.nationwidefinancial.com/wp-content/uploads/2020/06/2x_economy_the_fed_stock_exchange_institution-1-732x250.png
27024
17390
https://nationwidefinancial.com/redesign-images/SS-planning_366-x-125-px.jpg
23663
16235
https://nationwidefinancial.com/redesign-images/gray_divorce.png
25116
15044
https://nationwidefinancial.com/redesign-images/image-about-us-tile.jpg
37066
12954
https://blog.nationwidefinancial.com/wp-content/uploads/2020/05/economy_down_arrows_fuchsia-2-578x553.png
16619
8965
https://blog.nationwidefinancial.com/wp-content/uploads/2021/05/male_client_40s_advisor_10420_4242-732x250.jpg
27837
8205

Diagnostics

Avoid an excessive DOM size — 861 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
861
Maximum DOM Depth
Email address
18
Maximum Child Elements
body
31

Metrics

First Contentful Paint — 24.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 33.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 46.2 s
The timing of the largest text or image that is painted.
Time to Interactive — 54.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 20,600 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 52.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 10,000 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 25.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 7,610 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive nfs.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 49440 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 8,830 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Nfs.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/uii5kjg.css
1198
780
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
600
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
1800
https://tags.nationwide.com/Bootstrap.js
77293
1980
Remove unused CSS — Potential savings of 185 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Nfs.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
151945
https://nationwidefinancial.com/nf-app.css?v=eeb8db9fb1a9ed99ad7b
38647
37823
Remove unused JavaScript — Potential savings of 2,103 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
1590423
1087664
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
772570
673150
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
417561
93293
https://fast.wistia.com/assets/external/E-v1.js
115833
83759
https://fast.wistia.com/static/embed_shepherd-v1.js
106157
75174
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
45416
https://tags.nationwide.com/Bootstrap.js
77293
37515
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
41352
33133
https://edge.fullstory.com/s/fs.js
62508
23972
Avoid multiple page redirects — Potential savings of 1,110 ms
Redirects can cause additional delays before the page can begin loading. Nfs.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://nfs.com/
630
https://nfs.com/
480
https://nationwidefinancial.com/
0

Diagnostics

Avoid enormous network payloads — Total size was 5,517 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
1590423
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
772570
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
417561
https://nationwidefinancial.com/redesign-images/NFcom_HomeSpotlightImg_1600x500.jpg
405475
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
156214
https://fast.wistia.com/assets/external/E-v1.js
115833
https://fast.wistia.com/static/embed_shepherd-v1.js
106157
https://nationwidefinancial.com/redesign-images/10554_4284_366x125Freewill.png
90420
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
85013
Serve static assets with an efficient cache policy — 34 resources found
Nfs.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.nationwide.com/static/js/rsa-plus-hashtable.js
0
41352
https://media.nationwide.com/bolt/resources/fonts/Gotham-400.woff
0
15472
https://js.adsrvr.org/up_loader.1.1.0.js
0
5071
https://media.nationwide.com/images/opinionlab/oo_tab_icon_retina.gif
0
2257
https://js.adsrvr.org/universal_pixel.1.1.0.js
0
964
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=5b3e06eb-7d11-4550-b997-357d88f9b869
0
548
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=5b3e06eb-7d11-4550-b997-357d88f9b869&_expected_cookie=e3a0c68757936c3fbf9e88cc065c7e80
0
548
https://sb.scorecardresearch.com/p2?c1=9&c2=8188709&cs_xi=OH6bZ6Eo&rn=1621164243
0
414
https://tags.nationwide.com/Bootstrap.js
300000
77293
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.js
300000
9586
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=jeff-nat/main/202104221209&cb=1621164242516
600000
327
https://d22xmn10vbouk4.cloudfront.net/54aad1b4de3c11ea8f000a2767f5ff47.js
601000
19899
https://celebrus-prod.nationwide.com/JavascriptInsert.js
900000
36538
https://connect.facebook.net/en_US/fbevents.js
1200000
24636
https://connect.facebook.net/signals/config/175966709547629?v=2.9.39&r=stable
1200000
10609
https://cdn.krxd.net/controltag/tqhqx0gsg.js
1200000
5333
https://cdn.krxd.net/controltag/tqhqx0gsg.js
1200000
5333
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
1800000
593
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
1800000
587
https://fast.wistia.com/assets/external/E-v1.js
3600000
115833
https://fast.wistia.com/static/embed_shepherd-v1.js
3600000
106157
https://edge.fullstory.com/s/fs.js
3600000
62508
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1455
https://www.google-analytics.com/analytics.js
7200000
20199
https://js-agent.newrelic.com/nr-spa-1071.min.js
7200000
13240
https://snap.licdn.com/li.lms-analytics/insight.min.js
72837000
2169
https://sjs.bizographics.com/insight.min.js
79964000
2169
https://p.typekit.net/p.css?s=1&k=uii5kjg&ht=tk&f=139.140.175.5474.5475.17031&a=50968257&app=typekit&e=css
604800000
317
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.97.js?utv=ut4.41.201810232010
1296000000
5724
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.5.js?utv=ut4.41.201901111924
1296000000
2729
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.8.js?utv=ut4.41.201802141551
1296000000
2092
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.62.js?utv=ut4.41.201901111924
1296000000
2031
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.119.js?utv=ut4.41.201911141802
1296000000
1456
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.107.js?utv=ut4.41.201907111329
1296000000
1238
Reduce JavaScript execution time — 39.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
30980.8
29049.44
352.992
https://nationwidefinancial.com/new-relic.js
5097.812
4522.296
25.12
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
1682.072
1480.8
198.444
Unattributable
1061.276
9.024
0.532
https://fast.wistia.com/assets/external/E-v1.js
671.76
594.828
54.472
https://nationwidefinancial.com/
639.044
17.904
5.268
https://tags.nationwide.com/Bootstrap.js
576.048
542.712
21.376
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
574.048
4.708
422.06
https://fast.wistia.com/static/embed_shepherd-v1.js
408.252
319.76
52.916
https://edge.fullstory.com/s/fs.js
366.396
270.308
16.224
https://celebrus-prod.nationwide.com/JavascriptInsert.js
291.208
271.544
9.836
https://cdn.krxd.net/controltag/tqhqx0gsg.js
289.484
271.544
9.072
https://consumer.krxd.net/consent/get/a8b1e87d-4075-4909-8818-dec83d8ccde0?idt=device&dt=kxcookie&callback=Krux.ns.jeffersonnational.kxjsonp_consent_get_0
246.3
220.872
10.876
https://www.google-analytics.com/plugins/ua/linkid.js
208.812
202.876
1.548
https://nexus.ensighten.com/nationwide/prod/code/6d4d79bb91fd7512da539e5b648023f9.js?conditionId0=402751
191.564
156.328
21.008
https://bam.nr-data.net/1/b06a1da2fa?a=133417923&sa=1&v=1071.385e752&t=Unnamed%20Transaction&rst=11227&ref=https://nationwidefinancial.com/&be=354&fe=11101&dc=7490&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1621164232031,%22n%22:0,%22f%22:194,%22dn%22:194,%22dne%22:194,%22c%22:194,%22ce%22:194,%22rq%22:194,%22rp%22:231,%22rpe%22:231,%22dl%22:237,%22di%22:7489,%22ds%22:7490,%22de%22:7495,%22dc%22:11088,%22l%22:11100,%22le%22:11168%7D,%22navigation%22:%7B%7D%7D&jsonp=NREUM.setToken
169.784
168.152
0.792
https://nationwidefinancial.com/nf-styles.css?v=ef23879deda67a270842
140.24
0
0
https://www.google-analytics.com/analytics.js
129.956
93.92
32.228
https://tags.tiqcdn.com/utag/jeff-nat/main/prod/utag.js
98
90.576
4.2
https://cdn.krxd.net/ctjs/controltag.js.0631b7d64dbbd3656a8b7368ad227a04
97.284
33.632
48.112
https://connect.facebook.net/en_US/fbevents.js
89.4
78.08
8.18
https://insight.adsrvr.org/track/up?adv=ki6pjxw&ref=https%3A%2F%2Fnationwidefinancial.com%2F&upid=t5lqijg&upv=1.1.0
81.22
44.452
5.836
https://connect.facebook.net/signals/config/175966709547629?v=2.9.39&r=stable
55.096
49.056
4.248
https://js-agent.newrelic.com/nr-spa-1071.min.js
53.876
46.72
4.132
https://4246221.fls.doubleclick.net/activityi;src=4246221;type=natio934;cat=homepage;u3=https%3A%2F%2Fnationwidefinancial.com%2F;u20=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5094670649553.257?
52.152
11.7
5.844
Minimize main-thread work — 44.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
38902.236
Other
1940.58
Garbage Collection
1594.576
Script Parsing & Compilation
1446.696
Style & Layout
459.484
Parse HTML & CSS
454.768
Rendering
123.564
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/c9cde8/00000000000000003b9ad1b9/27/l?subset_id=2&fvd=n4&v=3
23.723999969661
https://use.typekit.net/af/7d485b/00000000000000003b9ad1b1/27/l?subset_id=2&fvd=n7&v=3
21.104999817908
https://use.typekit.net/af/3333ef/00000000000000003b9ad1b5/27/l?subset_id=2&fvd=n3&v=3
22.163999266922
https://media.nationwide.com/bolt/resources/fonts/Gotham-400.woff
43.81399974227
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,120 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
221990
551.568
SHOW DETAILS
187111
146.824
SHOW DETAILS
22883
117.736
SHOW DETAILS
13705
117.348
SHOW DETAILS
66264
78.852
SHOW DETAILS
57240
73.176
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35723
27.092
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25183
9.412
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71368
0
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58477
0
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25142
0
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19899
0
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9699
0
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7902
0
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7063
0
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4480
0
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4141
0
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2169
0
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2097
0
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2011
0
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1807
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1427
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1015
0
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784
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573
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://nationwidefinancial.com/redesign-images/image-about-us-tile.jpg
img
https://nationwidefinancial.com/media/images/ssc/icon_broker_check.png
FINRA BrokerCheck
https://nationwidefinancial.com/media/images/ssc/header-logo.svg
Nationwide for Financial Professionals
https://nationwidefinancial.com/redesign-images/icon-resources-tools.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-person.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-forms.png
img
https://nationwidefinancial.com/redesign-images/icon-resources-phone.png
img
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of nfs.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Nfs.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Log In

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that nfs.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Lo-Dash
3.10.0
Angular
7.2.16
AngularJS
1.6.8
core-js
core-js-global@2.6.11; core-js-global@2.6.12
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://nfs.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 14 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
9
High
SHOW DETAILS
1
Low
SHOW DETAILS
4
High

Audits

Charset declaration is missing or occurs too late in the HTML
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: net::ERR_CONNECTION_FAILED
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://nationwidefinancial.com/vendors.js?v=940f83cee960f2c1488c
https://nationwidefinancial.com/vendors.js.map?v=940f83cee960f2c1488c
https://nationwidefinancial.com/nf-app.js?v=581b354706ea7876e1e1
https://nationwidefinancial.com/nf-app.js.map?v=581b354706ea7876e1e1
https://nationwidefinancial.com/nf-app-sales.js?v=071943037252872ae87d
https://nationwidefinancial.com/nf-app-sales.js.map?v=071943037252872ae87d
89

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for nfs.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of nfs.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Mobile Friendly

Tap targets are not sized appropriately — 51% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Privacy
320x27
Cyber Security
Cyber Security
320x27
California Consumer Privacy Act Rights
California Consumer Privacy Act Rights
320x27
Terms and Conditions
Terms and Conditions
320x27
Accessibility
Accessibility
320x27
Partners & Developers
For Businesses
180x20
Contact Us
Nationwide.com
320x30
About Us
About Us
320x30
Get Appointed
Get Appointed
320x30
Contact Us
See all annuity solutions
188x19
Go to L.inc+ suite
Go to L.inc+ suite
138x19
Compare variable annuities
See all life insurance solutions
233x19
Compare indexed universal policies
Compare indexed universal policies
277x19
Go to term life details
See all investment solutions
216x19
See list of all mutual funds
See list of all mutual funds
207x19
Go to Exchange Traded Funds
See business life insurance solutions
209x19
Compare UL and VUL solutions
Compare UL and VUL solutions
248x19
Go to Small Business Solutions Analyzer
See retirement plan solutions
227x19
Compare platform details
Compare platform details
200x19
Go to Business Builder Program

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
33

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of nfs.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of nfs.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is not sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 3.22.82.165
Continent: North America
Country: United States
United States Flag
Region: Ohio
City: Columbus
Longitude: -83.0235
Latitude: 39.9653
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Amazon Technologies Inc.
Registration

Domain Registrant

Private Registration: No
Name: . Nationwide Mutual Insurance Company
Organization: Nationwide Mutual Insurance Company
Country: US
City: Columbus
State: OH
Post Code: 43215
Email: Hostmaster@nationwide.com
Phone: +1.61
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 60/100
WOT Child Safety: 73/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: nwservicecenter.com
Issued By: DigiCert SHA2 Secure Server CA
Valid From: 7th May, 2020
Valid To: 12th June, 2022
Subject: CN = nwservicecenter.com
O = Nationwide Mutual Insurance Company
L = Columbus
S = US
Hash: f426b914
Issuer: CN = DigiCert SHA2 Secure Server CA
O = DigiCert Inc
S = US
Version: 2
Serial Number: 10356431265755076093189711389857042662
Serial Number (Hex): 07CA937BE3FE9C910392714AA41A50E6
Valid From: 7th May, 2024
Valid To: 12th June, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:0F:80:61:1C:82:31:61:D5:2F:28:E7:8D:46:38:B4:2C:E1:C6:D9:E2
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/ssca-sha2-g6.crl

Full Name:
URI:http://crl4.digicert.com/ssca-sha2-g6.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2SecureServerCA.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : May 7 22:29:45.666 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:8F:0A:B0:F3:9C:BE:05:3C:EA:B2:2C:
59:A1:70:36:27:28:F2:C8:34:35:93:8A:74:0C:91:0D:
0A:F9:55:C2:9E:02:21:00:A2:23:2E:80:DF:2B:30:B4:
B0:60:7E:22:79:27:C3:A9:42:C1:B3:FE:95:34:37:57:
43:0E:F4:8E:D3:CE:EF:CC
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : May 7 22:29:45.702 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:06:A2:3F:CB:FA:11:72:EC:1F:0A:DA:B0:
D0:2C:E4:48:00:0B:11:99:62:86:F5:0C:F3:08:11:99:
3F:FA:79:78:02:20:60:61:77:D9:F5:44:A8:E4:51:42:
EE:E7:9A:7E:80:75:F0:48:E6:D6:4A:28:2C:0C:F8:7E:
9A:3B:57:93:E8:C4
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : May 7 22:29:45.778 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:A3:9D:20:D9:E4:F8:F1:BA:1A:DC:3E:
8C:57:1F:BF:30:AE:35:7E:94:AA:A1:86:9C:84:2F:3A:
06:B4:77:EE:79:02:20:01:14:39:F4:72:79:89:39:53:
46:8F:92:80:73:4C:C5:B7:A5:B1:2A:59:94:98:3A:BB:
04:CF:94:42:86:6E:21
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.nationwidefinancial.com
DNS:*.nrsforu.com
DNS:*.nwservicecenter.com
DNS:nfs.com
DNS:www.nfs.com
DNS:nwservicecenter.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
nfs.com. 155.188.186.112 IN 299
nfs.com. 155.188.80.112 IN 299

NS Records

Host Nameserver Class TTL
nfs.com. nns1a.nationwide.com. IN 299
nfs.com. nns2b.nationwide.com. IN 299
nfs.com. nns1b.nationwide.com. IN 299
nfs.com. nns2a.nationwide.com. IN 299

MX Records

Priority Host Server Class TTL
10 nfs.com. mx1.hc2638-63.iphmx.com. IN 299
10 nfs.com. mx2.hc2638-63.iphmx.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
nfs.com. nns1a.nationwide.com. dns-admin.nationwide.com. 299

HTTP Response Headers

HTTP-Code: HTTP/1.1 500 Internal Server Error
Date: 16th May, 2021
Content-Length: 0
Connection: keep-alive

Whois Lookup

Created: 8th July, 1995
Changed: 3rd April, 2021
Expires: 8th December, 2021
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
Nameservers: udns1.cscdns.net
udns2.cscdns.uk
Owner Name: NO DATA
Owner Organization: Nationwide Mutual Insurance Company
Owner Street: One Nationwide Plaza
Owner Post Code: 43215
Owner City: Columbus
Owner State: OH
Owner Country: US
Owner Phone: +1.6142498631
Owner Email: Hostmaster@nationwide.com
Admin Name: NO DATA
Admin Organization: Nationwide Mutual Insurance Company
Admin Street: One Nationwide Plaza
Admin Post Code: 43215
Admin City: Columbus
Admin State: OH
Admin Country: US
Admin Phone: +1.6142498631
Admin Email: hostmaster@NATIONWIDE.COM
Tech Name: NO DATA
Tech Organization: Nationwide Mutual Insurance Company
Tech Street: One Nationwide Plaza
Tech Post Code: 43215
Tech City: Columbus
Tech State: OH
Tech Country: US
Tech Phone: +1.6142498631
Tech Email: inetfw@nationwide.com
Full Whois:
Domain Name: nfs.com
Registry Domain ID: 1136553_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2021-04-03T00:02:28Z
Creation Date: 1995-07-08T00:00:00Z
Registrar Registration Expiration Date: 2021-12-08T19:49:02Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: NO DATA
Registrant Organization: Nationwide Mutual Insurance Company
Registrant Street: One Nationwide Plaza
Registrant City: Columbus
Registrant State/Province: OH
Registrant Postal Code: 43215
Registrant Country: US
Registrant Phone: +1.6142498631
Registrant Phone Ext:
Registrant Fax: +1.6142498631
Registrant Fax Ext:
Registrant Email: Hostmaster@nationwide.com
Registry Admin ID:
Admin Name: NO DATA
Admin Organization: Nationwide Mutual Insurance Company
Admin Street: One Nationwide Plaza
Admin City: Columbus
Admin State/Province: OH
Admin Postal Code: 43215
Admin Country: US
Admin Phone: +1.6142498631
Admin Phone Ext:
Admin Fax: +1.6142498631
Admin Fax Ext:
Admin Email: hostmaster@NATIONWIDE.COM
Registry Tech ID:
Tech Name: NO DATA
Tech Organization: Nationwide Mutual Insurance Company
Tech Street: One Nationwide Plaza
Tech City: Columbus
Tech State/Province: OH
Tech Postal Code: 43215
Tech Country: US
Tech Phone: +1.6142498631
Tech Phone Ext:
Tech Fax: +1.6142498631
Tech Fax Ext:
Tech Email: inetfw@nationwide.com
Name Server: udns1.cscdns.net
Name Server: udns2.cscdns.uk
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-04-03T00:02:28Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com
View Raw Whois

Nameservers

Name IP Address
udns1.cscdns.net 204.74.66.1
udns2.cscdns.uk 204.74.111.1
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